ambalal@engiexpo.com

Exhibitor Profile

IMPORTANCE OF INDUSTRIAL EXHIBITION


In the current world, the advancements in most industries and new formations happening in the marketplace have created an environment in which a dense competition occurs. Nowadays, only generating qualified products and discharging it to the marketplace aren’t sufficient for sales or success. Because in the current conditions, the customers may experience exactly the identical product with various rates and shapes and have the chance to pick from several choices of the solution or service that they require.

ITS IMPORTANCE FOR THE PARTICIPANT COMPANIES

In the 21st century, there’s a dense competition in the whole marketplace and in this competitive environment that the ability of leadership exciting from the creation has been replaced by a leadership arousing from the success of marketing and advertising functions. Since the fastest, most competent and lowest cost production method created by a company due to the reasons like the globalization process, rapid developments in the information and communication technologies, the wide production opportunities generates a production standard for different companies in a brief period; and the difference between companies in terms of production & service quality begins to fade.

In a period when these development and changes are experiences; the firms that may create a different place and worth in the minds of customers can protect their market share and can make a progress. At this point, the marketing and advertising activities carried out by the companies have an important duty. In this market environment; presence to commercial expertise exhibitions provides significant benefits and encourages the companies for cooperating their marketing and advertising actions together.

Industrial experience exhibition is a marketplace where service and product manufacturers & consumers fulfill in a particular time and location. Engiexpo is the leading exhibition organizers. In Engiexpo, the exhibit’s with a particular subject gives the player businesses a chance to capture the “related requirement” at the shortest period and at the most effective way. Therefore, it provides the companies the chance to acquire significant benefits both in earnings and advertising. In this regard, the exhibits of Engiexpo have promotion scope; mediate for its earnings images of the participants to grow with their advertising and marketing relations.

Today; one of the most essential problems that many companies active in various sectors encounter is that the physical space between the manufacturers and consumers has increased and those two groups may have restricted communication with one another. Under these conditions, inside the competitive states that gradually harden; the businesses try both to create new and qualified technologies and to follow their competitors and also to achieve their current and potential customers, attempt to recognize these clients’ requirements and expectations and so have difficulties in achieving these.

On account of the temporal space between them, the companies execute these activities by methods like market analysis, market researches that identify consumer demands, advertisement activity measuring researches and thus don’t have a physical contact with the customer.

When we look at this issue from this perspective, the significance of the commercial experience exhibitions for the businesses could be clearly viewed. Because commercial expertise displays are one of those rare activities which can bring producer and customers together in the modern market circumstances, involve the purchaser and sales individual together and create a mutual and face-to-face relation between those classes. Due to Engiexpo industrial exhibitions; the player providers can communicate with their customers they utilize, have the chance to learn that the clients’ thoughts about their companies and their goods in the first position and can execute their marketing tasks directly on their customers without the intervention of any man or mass medium.

By attending the Engiexpo, the companies cannot just meet their current clients and enhance their business but also can have the opportunity to encounter with potential clients which have the opportunity to create a relationship for business in future.

Besides providing the opportunity to communicate with different companies in the industry; in the Engiexpo – Industrial Exhibition, you will find specialist visitors that work or want to work with this industry and the participant exhibitions have the chance to execute the advertisements of their products and services directly to those people.

Potential customers that are looking to purchase the products and services belonging to the sector from the industrial exhibition come to the exhibition area for this function, in their own and the businesses benefit from the Engiexpo’s characteristic of “being able to draw the eye of related client”. As the people who attend the exhibition as people want to get informed about the sector, the subjects they’re interested in and also the services and products displayed from the exhibition and as they have the capability to make a business relation ultimately; this becomes a huge ease for the participant businesses.

At exactly the same time, the experience displays have a significance in terms of observing the customers of the competition, reaching stated customers for various advertising and advertisement tasks performed through demonstration, being the company that offers the opportunity to communicate with those clients. The participant companies can have a more successful place than their rivals as a result of well-educated stand personnel, active and successful before & after exhibit advertisements functions, supportive activities, remarkable exhibition design and closely managed after-exhibition studies.

Additionally, as the people have the opportunity to compare the player firms on the exhibition area; there’s an important opportunity to highlight the products’ excellence in terms of price, quality and support. There’s not another platform where collecting information on the pricing and marketing strategies of the rivals on their brand new products, listening to and celebrating that the rivals can be carried out so easily.

The companies attending industrial exhibition organizations lease booths in order to promote their products and services, and organize all their actions and studies from here. These stalls owned by the companies are similar to in other words that a little scale copy of those firms’ working areas. The participant businesses decorate their stalls depending on their requirements and generate a design for the booth. Other promotional materials such as furniture, decoration fabrics, colours, posters, brochures used in this design contribute to the advertising of the company.

While the participant Businesses decorate the booths they rent in the exhibitions Associations they attend; if they can combine and Utilize:

  • Company logo
  • The colours in the logo
  • The other colour and visual elements representing the firm for the use of the company in a proper way; they may make an important improvement for presenting company identity to the target client group and strengthening this visual identity.

While companies arrange a booth in the exhibition area:

  • The dimensions Decoration
  • The characteristics of furniture and materials used in the booth
  • Manners and costumes of the employees responsible for the booth
  • Their manner of approaching and talking about the clients
  • The characteristics of the products marketed from the exhibition area
  • The rest of the attributes regarding the presentations, shows and other activities & associations performed in the exhibition booth might have a massive effect on the present and possible clients visiting the exhibition and may influence the corporate picture in a negative or positive manner.

As we said at the beginning of this topic; the Engiexpo provide the companies the chance to perform face-to-face promotions.  However, the opportunity offered to the participant companies by the Engiexpo is not limited to face-to-face promotions.

Today, the activities performed at Engiexpo are newsworthy and draw the interest of media organizations.  So several press organizations focus on the exhibition area during the display plus they provide place to news about the exhibition in their books.  In the event the participant businesses perform successful shows, interesting promotional actions in their stalls they have the opportunity to take place from the media as news and thus to perform their advertisement in this manner.

 

In a short and long-term company planning theory, attending to anindustrial exhibition assists the enterprise to make a decision regarding the future of the business in the marketplace.  Besides its advantages that we recorded above, Engiexpo produce important results and acquisitions to the companies in several points such as:

  • Supporting sales activities
  • Identifying new client collections
  • Increasing sustainability
  • Expanding distribution
  • New agents Finding dealers
  • Evaluating the achievement of a new product on the industry
  • Evaluating the acceptability of the products considered to be presented to the market, developing media relations
  • Developing research and sales activities by information reveal
  • Evaluating exportation opportunities, etc…

As it is seen clearly, the Exhibits that appear as among the most effective marketing relations Instruments in competitive market economies Are Becoming among the most fertile Methods of:

  • Developing business networks
  • Carrying out effective advertising
  • Recognizing that the marketplace

It’s a widely known fact accepted by all authorities that the businesses should benefit from exhibitions along with other promotion and marketing relations activities for maintaining or developing their present standing on the marketplace and especially the Engiexpo will be one of the most essential advertising and marketing relations activities the companies perform in the following years.

WHILE COMPANIES ARRANGE A BOOTH IN THE EXHIBITION AREA

  • The dimensions Decoration
  • The characteristics of furniture and materials used in the booth
  • Manners and costumes of the employees responsible for the booth
  • Their manner of approaching and talking about the clients
  • The characteristics of the products marketed from the exhibition area
  • The rest of the attributes regarding the presentations, shows and other activities & associations performed in the exhibition booth might have a massive effect on the present and possible clients visiting the exhibition and may influence the corporate picture in a negative or positive manner.

As we said at the beginning of this topic; the Engiexpo provide the companies the chance to perform face-to-face promotions. However, the opportunity offered to the participant companies by the Engiexpo is not limited to face-to-face promotions.

 

Today, the activities performed at Engiexpo are newsworthy and draw the interest of media organizations.  So several press organizations focus on the exhibition area during the display plus they provide place to news about the exhibition in their books.  In the event the participant businesses perform successful shows, interesting promotional actions in their stalls they have the opportunity to take place from the media as news and thus to perform their advertisement in this manner.

 

In a short and long-term company planning theory, attending to anindustrial exhibition assists the enterprise to make a decision regarding the future of the business in the marketplace.  Besides its advantages that we recorded above, Engiexpo produce important results and acquisitions to the companies in several points such as:

  • Supporting sales activities
  • Identifying new client collections
  • Increasing sustainability
  • Expanding distribution
  • New agents Finding dealers
  • Evaluating the achievement of a new product on the industry
  • Evaluating the acceptability of the products considered to be presented to the market, developing media relations
  • Developing research and sales activities by information reveal
  • Evaluating exportation opportunities, etc…

 

As it is seen clearly, the Exhibits that appear as among the most effective marketing relations Instruments in competitive market economies Are Becoming among the most fertile Methods of:

  • Developing business networks
  • Carrying out effective advertising
  • Recognizing that the marketplace

 

It’s a widely known fact accepted by all authorities that the businesses should benefit from exhibitions along with other promotion and marketing relations activities for maintaining or developing their present standing on the marketplace and especially the Engiexpo will be one of the most essential advertising and marketing relations activities the companies perform in the following years.

It’s Importance as a Mass Medium

The exhibits representing a beautiful product of a huge advancement in the organization, coordination and implementation understanding of modern community life continuously develop and change in proportion to the life that constantly changes and develops.At the direction of this Evolution, the exhibitions create the world countries understand each other with Regards to:

  • Commercial
  • Fiscal
  • Socio-cultural approaches and supply benefits to allow them to practicing the collaboration at the highest degree and has a significance.

The leading exhibition organization Engiexpo have become one of the contemporary communication tools such as advertisement, public relations today and they have made a huge progress on giving information to the target audience concerning the company and business’s marketing components, which makes the advertising and strengthening firm’s image.  While managing this, in addition, it benefits from software like advertisement, marketing and public relations.

The exhibitions gain importance for bringing people from

The exhibits representing a beautiful product of a huge advancement in the organization, coordination and implementation understanding of modern community life continuously develop and change in proportion to the life that constantly changes and develops.At the direction of this Evolution, the exhibitions create the world countries understand each other with Regards to:

  • Commercial
  • Fiscal
  • Socio-cultural approaches and supply benefits to allow them to practicing the collaboration at the highest degree and has a significance.

Its importance in terms of marketing

In the modern market, the behavior of the consumer changed into an extremely complex and variable structure; marketing of a product or service has come to be as crucial as that product’s generation.  In this kind of environment, it becomes evident that promotion efforts made for said goods should be made in a more cautious, meticulous and complicated way.  Because, under the current circumstances of this market, however good and competent product is generated by a business, if the company doesn’t succeed in boosting that product in a nice and accurate manner, it cannot succeed in the sector in which it carries on its business.

Surely, the price advantage of this industrial exhibitions isn’t the only reason that they gained a massive significance in integrated marketing communication procedure.  Engiexpo have various impacts on all elements forming the integrated marketing communications.

 

When we approach the matter from the stage of product which is the very first element of promotion and integrated marketing communication, it’s possible to state that the presence to the Engiexpo provides a massive chance for analyzing the product combination and thus the product itself.  With this attribute, Engiexpo offer the chance both to market the goods and also to observe directly what type of messages stated products give and these messages have been perceived by the customers.Engiexpo – Industrial Exhibition are also effective as they are organizations that bring the product range of the business and the expert people together.

Basically Engiexpo is based on a region where there are hundreds and hundreds of purchasers which can easily boost the demand amount when they’re drawn or directed to a booth and with this attribute; it plays an important part in the sales process.  A person in control of the exhibition booth of the company can approach to 40-50 buyers a day which is approximately ten times greater than other sales activities.  Thus, Engiexpo have a significant place and significance of the procedure for supplying a dense sales support and giving power to the integrated marketing communication studies of a business in a certain period.

On the other hand, Engiexpo present a one-to-one program of the perspective that’s attempted to be reflected and supports the other communication methods having a significant dimension.  As a result of this characteristic, the Engiexpo play a significant part in directing the integrated marketing communication studies into the conclusion.

In company to company marketing functions, in order to continue the connection with present customers in a healthy manner and to communicate information to the potential clients concerning the company; particularly private communication methods are utilized and it’s critical to generate a one-way contact with the client.  At this point, in integrated marketing communications functions made in company markets, commercial experience displays must be defined as interactive and personalized communication and interview manner.

In the case of shaping each one the studies mentioned in a suitable planning and using them in a supportive way; it is possible to gain synergic energy anticipated in integrated marketing communication procedure. As a result we could say that Engiexpo is one of the most essential elements that raises the efficiency of integrated marketing communication process and will be among the most used communication ways by the companies in the future.